Drybar's branding proudly features its official mascot, Buttercup (the upside down yellow blow dryer), found all over its shops and website!
The protorype design of Drybar was created by award-winning architect Josh Reitler of ew York-based firm Lacina Reitler. (Josh is also a partner in Drybar.)
Each shop is careful!, crafted to look and feel like a comfy, chic "bar'' instead of a typical salon. Signature elements include fabric paneled and tufted walls, marble countertops, Italian styling chairs, flat screen TVs playing "chick flicks/' i Phone charging docks at each station and a custom music play list.
Drybar has received extensive media coverage in such publication as Vanity Fair, The ew York Ti1nes, The Los Angeles Times, US V.'eekly, lnc. Magazine, Businessweek, The New Yorker, Wall Street Journal and Marie Claire, was featured in Bloomberg'• television show "The Mentor'' and was named one of the top "roo Most Brilliant Ideas" by Entrepreneur magazine.